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West Coast Cooler
West Coast Cooler is an alcoholic beverage made from white wine and fruit flavourings. It is owned and produced by Pernod Ricard's Irish subsidiary, Irish Distillers. It has an alcohol content of 3.5%.
==History and marketing==
It was launched in Dublin on 21 August 1984 but was relaunched in 2004 with a new image.〔()〕 It is primary marketed at young to middle-aged women. The relaunch involved an ad campaign showing three women getting ready for a night out in a manner that resembled a sitcom with the slogan "It's Showtime!". The drink has been involved in promotions such as the sponsorship of the Belfast premier screening of the film ''Confessions of a Shopaholic'' and the West Coast Cooler FASHIONWEEK.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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